Page 01 of 08Plan It Out
Why this.
Say, in one breath, why this business exists.
Because nobody in our city is making cakes that taste like home and look like art.
— in your words —
PLANITUT
Finish the plan you keep starting.
A guided sprint through eight sections that leaves you with a real business plan — in your words, on your phone, in one sitting.
$49 · launching Sept 2026
Launching September 2026.
Order summaryNo. 0001 · Chronicle House
ItemStatusWindow
Plan It Out
Guided business plan · 8 sections · works on your phone
Soon
Sept 2026
Reserve a seatFree
Launching September 2026.
· No account· Works on phone· Export PDF· Yours to keep
What's inside.
Eight pages. Yours by the end.
Page 02 of 08Plan It Out
Who needs this.
Who is this actually for? Be specific.
Brides between 28 and 38 who want a wedding cake that doesn't feel generic.
— in your words —
Page 03 of 08Plan It Out
Who else is doing this.
Name them. Then say what you do differently.
Three studios in town. None of them deliver. None of them do tastings at home.
— in your words —
Page 04 of 08Plan It Out
What's the goal.
Where are you taking this, made concrete.
Twelve weddings a month by next June. Studio space by year two.
— in your words —
Page 05 of 08Plan It Out
How you get paid.
Walk through the actual money.
Avg cake $480. 50% deposit at booking. Final at delivery. Stripe + Zelle.
— in your words —
Page 06 of 08Plan It Out
Cost of business.
What does it cost to run the thing for a month?
Ingredients $900. Rent on shared kitchen $400. Software $80. Me, $2,400.
— in your words —
Page 07 of 08Plan It Out
How you show up.
Where do people find you, and what do they see?
Instagram, weekly. Word of mouth at venues. One signature font, one plum.
— in your words —
Page 08 of 08Plan It Out
Your product or service.
Say it plainly. No jargon.
Custom wedding and event cakes, baked to order, delivered within 60 miles.
— in your words —
Drag · scroll · swipe01 / 08
The Reality Check.
Six honest questions. We send the read in a day.
Live tool · interactive
Open full screen ↗Built on Lovable
What you get.
$49, one time.
- Price
- $49, one time. No subscription.
- Sections
- All eight, in order.
- AI help
- Where it counts — your why and your goal.
- Device
- Works on your phone.
- Account
- None. Your plan stays on your device.
- Export
- A clean PDF when you finish.
A note from the founder.
I built Plan It Out because I kept meeting the same person. Someone with a real business already moving, the idea clear in their head, the work already happening, and still no plan on paper they could use. They would open a blank template, stare at it, and close it. Or they would fill one out and end up with something that sounded like a stranger, not them.
This is the tool I wanted to hand them. Eight questions that matter, asked in order, in one sitting. It does not grade you, and it does not write your business for you. It gets what is already in your head onto the page, in your words, so you walk away with a plan you can use, and one that sounds like you.
That is the whole point. Finish the thing. Then go build.
Chelsé
Chelsé Lilly · Founder, Chronicle House
Questions.
The ones you'd ask first.
- Is it a subscription?
- No. You pay once and it is yours.
- Do I need an account?
- No. Your work saves on your device, so export your plan when you finish.
- Does it write the plan for me?
- No. You do the work. It guides the order, asks the questions, and helps clean up two of the sections.
- Can I get a refund?
- Yes, within the terms of our refund policy.
Still stuck? Email support@chroniclehouse.co.